Discontinued/irreplaceable kids' comfort items — can't find a duplicate after it's lost
Pain point
The "buy two" tip fails because (a) you don't know what the favorite will be until it's too late, and (b) once attached, the item is discontinued and unfindable.
Signal
Post ~725 upvotes; top comment 57 upvotes ("How do we know it's going to be their favorite before we buy it?"). **Flagged high-value**: "I wish I had done that with the IKEA mama fox and baby fox... when I tried to find another online…" — explicit wish + failed purchase attempt. Secondary: a parent resorted to embedding an AirTag.
Opportunity
"Loveyfinder" — photo-match search service across eBay/Mercari/Poshmark/Etsy for discontinued plush & comfort items, with a standing alert ("watch for IKEA Blåhaj mama fox") and a concierge sourcing tier (flat finder's fee $25–60). Upsell: 3D-scan/clone-a-lovey repair & replica service. **Medium build** (image search + marketplace APIs); concierge version launchable in a weekend.
Evidence
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